Big Brother Wiki
This article on Big Brother Wiki follows the North American format of the show.
Note this may follow a different format than the original version of the show.

This is a list of all the popular social strategies used to play the game of Big Brother in the United States and Canada. They work in conjuction with Competitive Strategies.


The Coaster social strategy includes players who often have little effect on the game or attach themselves to a stronger player to get to the end. These players often have little understanding of the game and tend to do very poorly in competitions. Unlike Floaters, Coasters typically remain with one alliance throughout the game. These players may "float", in the sense that they do not have any alliances, but they do so without any real strategy. The typical competitive strategy choice for Coasters is passive.


The Collaborator social strategy involves a houseguest attempting to join an alliance and help that alliance make it as far as possible into the game. The Collaborator's goal is to keep his or her alliance intact, while simultaneously not appearing as a threat as the Leader.


The Floater social strategy includes consciously joining no alliances or joining many but having no true loyalty to any of them. The Floater's goal is to stay out of the way and to be seen as a non-threat while the Leaders and the Gamers take themselves out of the game. Unlike Coasters, Floaters deliberately attempt either to play multiple sides of the house against each other or to remain in the middle of opposing alliances in order to strategically further themselves in the game. The typical competitive strategy choice for Floaters are selective or passive.

Season 13 winner Rachel Reilly is best known for her "Floaters you better grab a life vest" quote from Season 12, where she mislabeled fellow houseguest Kristen Bitting as a floater rather than a coaster, which has led to the definition of the term "floater" to become misconstrued over time, as casual fans have mixed up the terms.


When utilizing the Gamer social strategy, the player seeks to present themselves as a "fan of the game", and argues that a houseguest who is not playing the game "well" does not deserve to remain in the house. Gamers promote the eviction of the Coasters, the Floaters, and the Snakes so that the Leaders and the Gamers, who they argue ultimately deserve to win, can decide the winner without fear of giving the title to an undeserving player. The typical gamer competitive strategy is aggressive or selective.


The Leader social strategy has the player create an open (or sometimes secret) agreement and use that group's power to control the happenings in the house. They are usually targeted and so rely on the ability of their alliance to win competitions and the fear of reciprocation from alliance members in the case of the Leader's eviction. The Leader's goal is to keep his or her alliance or sub-alliance in the house for as long as possible so that his or her control of the game increases. Leaders will most often select the aggressive competitive approach, although they will sometimes choose selective maneuvering.


The Loudmouth social strategy involves the player threatening some or all of the other houseguests. The Loudmouth's goal is to appear to be unable to get the necessary jury votes to win the $500,000 and/or to make the other houseguests afraid to vote to evict the Loudmouth for fear of becoming a target of the Loudmouth if he or she is not evicted. The Loudmouth usually takes a selective or passive competitive strategy.


The Snake social strategy primarily involves one player manipulating the other houseguests. Typically, a player described as a Snake is very friendly but is not open about where his or her loyalties lie. The Snake's goal is to influence the other houseguests into evicting one another without bringing attention to himself or herself. A Snake will typically select the passive or selective competitive strategy. Fans sometimes refer to this strategy as being a rat, and is not a very popular strategy among the fans.

Under the Radar

When utilizing the Under the Radar social strategy, the player seeks to lay low in the house and not make huge waves as a means of getting to the end of the game. These players can simultaneously employ any other strategy, but ensure that all or most of the moves they make in the game go unnoticed by their housemates. These players typically form strong bonds with their fellow houseguests, which in turn makes them appear as less of a threat. An Under the Radar player will typically select the passive or selective competitive strategy.