Throughout the game Loveita won competitions to keep herself safe in the game. In addition, she aligned herself with Joel, Dallas, and Sharry. Loveita was targeted instantly for being a threat, and was nominated the following week after her first HOH. Originally, Loveita was the target, but she managed to stay after manipulating people into campaigning for her. Due to this, she managed to survive the eviction, and won her second HOH competition immediately afterwards. She targeted Cassandra, who she nominated alongside Christine, in an attempt to dissolve her rivalry with the Third Wheel Alliance. Ultimately, Loveita's target Cassandra stayed in the house, while Christine was evicted.
After her second HOH reign, Loveita layed low, knowing she was a huge target. During the first half of week 4, she was kept safe by her ally Joel, and made it to eviction night, where it was revealed that it would be a double eviction. Unfortunately, Loveita was backdoored during the second part of the fake double eviction because of Maddy. This later became known as one of the worst moves in Big Brother History. She was taken to the secret suite immediately afterwards. The following week, she lost the chance to re-enter the game to fellow evictee, Kelsey. Somehow, despite being evicted, Loveita still played a large role in causing the eviction of Mitch.
Loveita is considered to be a fan favorite in Canada, due to her ability to win competitions, her strategic maneuvering throughout her stay in the Big Brother Canada house, and for her likable personality.