After Global announced that the potential of Big Brother Canada was in jeopardy due to Global's amount of money lost due to the COVID-19 virus, the ninth season of the show seemed very unlikely. However, on July 13, 2020, Global announced that the ninth season of the show would air in Spring 2021. They also announced that Arisa Cox would be promoted as an executive producer of the season, and she would work alongside Erin Brock. Cox's main new roles would giving input to the show's storyline, helping with casting and outreach, and to help increase BIPOC representation in the cast.
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